If you watch it a couple of times (once to absorb everything I’m saying, then again to absorb the production techniques) you’ll see that … at the beginning of working on this video, last Monday, I had never done any 3D animation and only a modicum of modeling (mostly in SL), and had never used Kinemac before.  (I bought the Macheist 3 bundle earlier this year, for access to that and BoinxTV, mostly.)  As I worked for about a week and a half on this video, I became more and more experienced with the software, more aware of what it was capable of, and more comfortable doing more advanced things with it.  So at the beginning, the big 3D text is pretty neat, but by the end I have an entire bookcase of individually hand-animated books leaping in and out of a box.

There’s things I’d like to change about it.  Not just improving the animation in the first half, either.

On Demand Books is now saying they’ll have two million titles available by years’ end, rather than one, for example.  Plus, I feel like I may have represented the kindle more strongly than the iPhone – while I believe the 41million iPhones/iPod Touches in circulation worldwide, each with hundreds of individual book apps and at least 4 different major eReader apps, each with robust eBook catalogs and (coming soon) in-app purchasing will do significantly better and reach wider and have more of an impact than the roughly half-million, all-US-based kindles.

I’m already working on the script for the next couple of videos.  More thoughts on what it means to have over 1400 new titles published every day.  More thoughts on print on demand.  Something about eBook pricing.

I’ve been vaguely considering designing a custom deck of cards, akin to tarot cards, for many years.  I’ve never really wanted to simply design a tarot deck, as so many others have done before me, simply putting my own artwork on the traditional 72 cards.  This has something to do with my understanding about about divination works, and what part cards tend to play in it (not to mention the other roles such cards tend to end up playing on the side).  I’ve wanted to not just create artwork for an existing system of divination, but to create a new system from scratch.  A wholly original deck.

Of course, I’m aware that Leviticus 19:26 makes it clear that God would prefer if I didn’t practice divination at all.  The context that Isaiah 2:6 gives divination is as a “superstition from the East.”  I’d effectively given up the practice a few years ago, after a brief, intense period of giving in to the temptation, but it’s been on my mind again, lately.  Not in the context of wanting to do readings or divine knowledge/wisdom/future, but in wanting to design the cards, and to publish a book explaining them.  So I started designing.  I want through a couple of interesting ideas, did dozens of sketches, and decided to go a different direction.

I’ve been working on steering my creativity in a direction toward more Christian writing.  Not entirely effectively, yet, but I’ve been trying to at the very least avoid going further in the direction of the sex, violence, and apparent lack of morality that the Untrue Tales From Beyond Fiction was pointing me in (though that changes character in the final books).  I have a partially completed book that literally explores the concept of the unforgivable sin mentioned by Jesus – with violence, sex, action, and all sorts of other apparent sins (and exploration of the meaning of ‘sin’) along the way.  I would like to write several explorations of the complex, interesting, and challenging things I have found in scripture and in my own Christian walk.  But first, I think I’ll start with something unconventional:

I’m designing a deck of Christian cards, and writing a book to explain them.  As I conceive it now, I expect the book to have three pain parts: One part, the expected breakdown, card by card, of how to read the cards for divination – what this one means, what it means ‘reversed’, how to lay the cards out and to interpret them.  One part, a theological and biblical exploration of divination, ‘Eastern superstition’, and related new age beliefs as a temptation for modern Christians, especially as for new Christians who prior to being born again practiced such things.  One part, an alternative breakdown, card by card, that uses the deck of cards as a sort of flash cards for learning about Jesus, Christianity, and the early church.

Part of the idea (which will certainly be included in the book) is that most things of this world are neither inherently good or evil, but it is our individual choices, day by day and moment by moment, that we do right or wrong.  That we imbue the things of this world with the good or the evil that we do with them.  A deck of cards -the ones I am designing, or any deck of tarot cards- is not evil.  It is not a tool of the devil, in and of itself.  It can be used to do evil, but the cards themselves are not evil.  If I do a good job designing them, if I write a clear and well-organized book, both of which I believe can only happen through him who gives me strength, then my cards will be able to do good by those who choose to use them for good, and to likewise allow those who choose to do so to use them for divination.  A tool.  A choice.

The production, distribution, and sale of the book is easy for me, right now.  I’ve got 10 books in print already, and adding one only takes a couple of weeks, once it’s written.  The production, distribution, and sale of the cards -especially as part of a bundled item with the book- looks challenging.  There are several options for getting the cards printed.  I could pay for a huge offset run, warehouse them somehow…  There are a couple of companies that will do short-run decks of cards (hundreds instead of thousands or tens of thousands of decks).  I found one place that will do “print on demand” of custom cards, but not like POD book printers do -they aren’t doing wholesaling, retailing, distribution, and won’t do one-offs-  but they’ll print as few as 10 decks at a time, and they’ll print (but not assemble) deck boxes, too.  And I found a place that sells microperforated playing card paper, so I can print a test deck or two on my own printer.  So I’ll probably go with that last one at first, get the cards how I want them.  Then go to the POD printer and get a small order (they have a price break at 50 decks) & have a matching print run at Lightning Source (who also has a price break at 50 copies of a book).  Then try to get them carried by Christian and new age stores, I guess.  

I’m considering some options like:  Putting the book out with a high cover price & one page being a coupon you mail in for a free deck of cards.  Doing all the distribution myself, so I can bundle them manually, and don’t have to worry about people who buy the book through other channels & don’t get the cards.  Writing the book in such a way that it stands alone, without the cards, but tells you how you can order the cards, and using the same distribution setup I have for my other books.  And… uhh… do you have any other ideas?  I’ll be thinking about it for a while.

The current plan is to do the research (ie: read the bible, concordances, and other bible resources) so I can write 2-4 pages (minimum) for each of the cards (at least 1 page for each of the two parts that break down each card), and to paint an individual painting for each card’s art.  I’m hoping to do each painting 8×10″ or less, so I can do a high resolution scan with equipment I already own, do additional work in Photoshop as necessary, but then to have an original painting for sale that corresponds to every card.  To make packaging & distribution easier (and because it fell together in the designing of the deck), I’m doing a 52-card deck, currently as follows:

• 5 ‘Major’ cards: God, Jesus, Holy Spirit, Death, & Devil
• 14 Apostles cards: 1 per apostle, including both Judas & Matthias and Paul
• 11 Miracles cards, each featuring one of Jesus’ miracles
• 11 Ministry cards, each featuring one group of people to whom Jesus ministered
• 11 Message cards, each featuring one basic, foundational, repeated part of Jesus’ message

I think the hard cards will be the Apostle cards.  I need to do the research, but I’m pretty sure there are a few of the apostles there isn’t two pages’ worth of information about in the bible.  Hopefully I’m mistaken.  Either way, I’ll have to figure out how to represent each of them visually – I plan to research how they’ve each been traditionally and historically depicted in the last two millennia.  Still, they effectively represent 14 paintings of “a man,” which, if you’ve seen my art, you know hasn’t exactly been something I’ve been perfecting.  So probably 14 abstracted expressions of what each man represented or something they did or … inspired by whatever was used to depict them historically.  Your suggestions are, again, welcome.

I have a list, a flexible, mutable list, of what I expect the 52 cards to be.  I’m thinking of creating 52 blog posts -perhaps in a separate instance of WP, or perhaps merely in their own category- one for each card, where I can write out my explorations of the concepts.  I’ll have to think about that, too.  What do you think would work best?  Are you interested?  What would hold your interest?  What would annoy you about blogging it?  

Up late again.  Didn’t do any audio work today (now I’m not actually “ahead” of the podcast, anymore – a lot of recording done, but no finished episodes ready to go from here on out), but absolutely have to do some tomorrow.  Who wants to try to get me up in the morning?  Say, around 8?  sigh.

Conversation threads this morning on Twitter (which I can’t retrieve, on account of Twitter is “stressing out” – and I don’t feel like trying to track everything down with tweetscan/summize), included one creator saying they were thinking of planning on releasing a project they’re working on … in September or October.  To which my mind replied: “I don’t understand.  If you have a releasable product, why not put it out there as soon as it’s ready? For a finished product, why wait?”

Now, I can see how with certain products – say, a dancing Santa Claus doll or a new line of Valentine’s Day candies – releasing at a particular time of year might be appropriate.  And I can see how products which will only be relevant for a limited time should be released in a specific time period – though that’s now, not later – to avoid irrelevance.

I can even see where something like a blockbuster movie, trying to maximize attention and profits would want to schedule its release to not be the same weekend as a directly competing release, which would not only compete for viewers dollars but for the actual, finite number of screens, but — and this is a big but — I can’t see why a studio would hold off on releasing a movie for months or, as actually happens more often than you’d think, years after it was ready to be shown.  The finite number of screens is (I believe) now well over 30,000 in the US alone, and even the widest of releases hasn’t topped 1/3 of those – there’s a LOT of screens, if you have a movie ready to go, put it out there!   If you don’t think it’ll make “enough” money in theatres, throw it to DVD – as long as you keep it in print, it’ll be available to whoever wants it.  As long as it’s sitting “in the can”, unreleased, it’s not making anyone any money, it’s not entertaining anyone, it’s not communicating anything, it’s wasted.

Which, I think, is part of my problem with the whole thing:  Someone, possibly a lot of someones, put their hard work and creative energy and ideas into creating something, and that work, that creation, is being held back, hidden, kept from its audience.

The only response I got to my query on Twitter gave a few possibilities. Responding to a competitor, because it could hurt sales of a past product… but the number one response, and the one I see most often relating to this subject, generally is: To get good press.

And based on my research, the press wants your finished product and your press release months in advance of the product’s launch.  A three month lead time – for everything except daily newspapers – is the barest minimum.  Monthly magazines are effectively finalized three months before they hit newsstands, so they need even more lead time.  From what I’ve read, if you give them several months’ advance notice that you’re going to do so, daily newspapers only need weeks prior to a product’s launch to cover it.  And since that’s what the press asks for, that’s what the press gets, AND that’s what companies have become used to giving them.  So… the standard is that -if you want ‘good’ press- you have to have your product finished and ready for market a quarter or half a year before you want to release it.  The lead time in publishing, between an author turning in a complete manuscript and the book hitting store shelves seems to be one to two years, leaning toward two years, and the book is effectively done for most of a year of that. WTF?  Seriously?

I can upload a file to my printer today and -if I wanted to pay for expedited shipping- have finished, salable books in hand this time next week.  (Possibly within a week, depending.)  Amazon goes a little slower, so another week or two to have a complete page on Amazon (though if I wanted to be a Marketplace Seller, I could probably get the product up by the time the printer got it to me), but usually a couple fewer days than Amazon to hit other online booksellers like B&N, ABEBooks, Powell’s, et cetera.  I had set myself an arbitrary goal of having the book of short stories I’m working on finished in “May 2008″ and had been thinking of trying to churn away at it all week to have the finished book to the printer by the end of the month – if I did that, it would be 100% as available as every other book I’ve ever written by mid-June at the latest, and right now it’s just a virtual stack of rough drafts.  Except, apparently, if I did that, no reputable publication would ever, EVER, review the book, because I didn’t send them a “galley” to read 3-6 months in advance of publication.  WTF?  The book will be available, “in print”, indefinitely.  Forever.  It’s not a limited-time release.  It doesn’t stop being a book worth reading because it’s already out, or because it’s been out a year or two years or ten years.  It doesn’t actually stop being something worth reviewing the moment it becomes available to the public.

Yes, I know new books are coming out all the time – but that’s a separate issue.  The fact that something in the neighborhood of 100,000 new books were published last year in the English language is … wow.  Amazing, ridiculous, fantastic, encouraging, inspiring, et cetera.  Impossible for any one person, really even any team of people, to keep up with.  A publication dedicated entirely to reviewing books, a daily publication, an internet publication, a blog, even, with new reviews going up all the time … well, maybe a blog or wiki with thousands of reviewers working together to thoroughly cover every release could, but … it would be difficult, if not impossible, to review every book.  A normal publication, in the face of this, must decide how it will choose which books to review – that is a simple fact.  The idea that they’ve all decided that rule #1 is to ignore all books already in print is … arbitrary at best, but also ignorant and highly irrational.  What about the thousand-plus books that were released each week that they never even heard about?  If only a tiny portion of those were worth review, but came to the reviewers’ attention too late, too bad, eh?  What a terrible criteria.

I’ve gone on a tangent, have I?  Fine.  To sum up: The “good reason” to put off product releases is to get “good press” — because the press generally refuses to cover anything they don’t get access to before everyone else.  My response:  This is a practice based in the limitations of the past, on false scarcity and a lack of persistence -not just of products, but of vision-, which in the face of previously unheard-of levels of production (ie: 100k new books a year) and availability (ie: print on demand means nothing ever needs to go out of print), needs a massive overhaul.

The wrapping up of which brings me around to the second concept I wanted to address in this post, which I will try to do somewhat more succinctly:  I think that what people want is more content, more products; I don’t think that what people want is more marketing.

My basic, foundational, concept for what I plan to do with Modern Evil Press and wretched creature as I go forward, is based on this idea.  I’m going to paint as many paintings as I have ideas for, and make them available online for sale as soon as I can get a photograph of them taken – usually as soon as the paint is dry.  I’m going to write as much fiction as I have time for (I’ll likely never run out of ideas – I have hundreds of them, filling notebooks and file folders, usually a book’s worth of ideas per page), and put it out as quickly as possible – probably within a few weeks of getting first drafts I’m happy with.  I’m going to let people know what new things are available through whatever channels I have available (twitter, mailing list, shouting from street corners (did I mention I snagged a corner spot for the Phoenix First Friday Art Walk in June & July?), et cetera), and it is my belief that if enough people are interested enough in what I’m doing to want to pay attention, then I’ll be able to make a living on volume.  This is a version of the “1000 true fans” model – if I can find a critical mass of people who will gladly buy every book I put out, and enough people who will buy a piece or two of my art every year, and I just keep putting out new stuff all the time – two, three, or more books a year and dozens of paintings, I  can do what I love and still eat.

Because I believe people want what I create, not to see ads for what I’ve created and will be releasing later.  Marketing is to let people know the product is available – don’t confuse the issue and begin to believe that marketing is what the people want.