Yesterday I only did three or four hours of audio work, and even though I know I worked on other things, it feels like I didn’t get anything done, since it’s harder to tally the hours and to quantify what’s work and what isn’t. Does Twitter count? Reading publishing & other blogs? Blogging? It’s all part of connecting with people, with building an audience and building myself as a “brand” and educating myself about what’s going on, what’s working, and driving ideas forward. So in a way, yes. Then there’s the oft-repeated idea that everything an author does and experiences is a sort of reasearch for future books; this is somewhat true, but feels like a sort of excuse.

In addition to feeling that perhaps I’m not being productive enough, I also think a lot about my not being profitable enough. Even with the reduced up-front costs of doing business the way I am, not a single one of my books has even reached break-even, yet. The art, comparably, has been doing great – not bringing in enough to live on, but if not for the cost of going to Tools of Change in New York (ie: if not for a big, extra publishing expense), I’d already be profitable this year on art sales alone, with only bluer skies on the horizon. The margins on the art, even with prices basically cut in half & then frozen since 2004, are great – not just in money, but in time. It takes me hundreds of hours to produce a book, and somehow it’s harder to sell a copy of the book for $14 (or less) than it is to sell a painting (that took me less than 10 hours to create) for $150.  Lately I’ve been creating a lot of “Mini Paintings”: 8×10″ for $20, 5×7″ for $15, and 4×4″ for $10, right now.  Most of them are done in under 1 hour of work (though admittedly, some have taken up to 3), and they earn me as much as or more than a book does, usually without having to try to sell them at all.

Obviously, the art sales can only scale to the limits of my creativity & time to produce original works – I’m not sure what the upper limit is, but perhaps dozens a month. Certainly not hundreds.  Whereas the book sales can scale without proportional extra work on my part – Lightning Source prints however many copies people order, whether it’s dozens a month or thousands.  If/when I “hit it big” the books will quickly win in this regard.  Not to mention I can sell a book more than once, and without doing prints (something I am currently opposed to), I can only sell an original work of art once.  So it takes orders of magnitude more work to produce a book, but I can keep selling it over and over again forever, instead of just once.

If only my sales numbers were orders of magnitude better.  Did I mention not a single one of my books has yet earned back the costs associated with its production, yet?  That’s with $0 value associated with my time, no less.  Which is to say: if I were more productive (of books), I’d perhaps only be digging myself deeper and deeper into a hole.  Being more productive of art is good, but when I really need to figure out is how to be more productive of profitability.  I need to produce more book sales.  That’s a hard one.  The podcasting thing is meant to be helping with that – it certainly puts my writing in front of a lot more minds than everything else I’ve been doing, even if it is for free, right now.  Something approaching five hundred times as many people have downloaded Dragons’ Truth from Podiobooks.com than have purchased a copy of the paperback (not counting sales to family) – that’s a huge multiplier.  Unfortunately, for whatever reason, it hasn’t translated directly into interest in my other podiobooks or in sales of my paperbacks or eBooks.  Gotta keep it up, though.  Gotta keep working on it.  Gotta get back to work, right now – I’m supposed to be editing together next week’s episodes of Forget What You Can’t Remember, right now.  Gotta go.

In addition, Dragons’ Truth is now available through Smashwords in all the formats they offer (and directly to your iPhone or iPod Touch through the Stanza app).  Going from the kindle version to a Smashwords version I was happy with took about 40 minutes.  It would have been 20 minutes, but I wasn’t happy with how the Chapter headings were coming through, and I had to switch to my PC to get the result I wanted.  Some difference between how TextEdit and WordPad handle .rtf files means that as picky as I am, I have to do half the formatting in one and the rest in the other.  Very smooth.  No upload problems, formatting came out as expected, go have a look for yourself.

Four books down, three to go.  (Not counting the poetry.)  If they all go as easily as Dragons’ Truth, I’ll have corrected kindle versions and Smashwords versions in as little as 15hrs’ work.

It’s 5AM.  I’m going to bed.  Tomorrow: no eBooks work.  Podcast work, instead.  Night.

I put Chapter 1 of the Dragons’ Truth audiobook up at dragonstruth.com.

I added a link to dragonstruth.com over at teelmcclanahan.com, and re-arranged the page a little.

I’ve been waffling for the last week or so on exactly what colors to use for a piece I sketched out, but I spent a few hours working on it in Photoshop last night, pre-visualizing various color schemes, and came upon something which should be both in line with my original thoughts and interesting to look at.  I threw the first coat of paint on it tonight:

I also started and finished another painting this week.  I’m calling it “things i’ve lost“, and I’ll post later with more images and information on making it:

Yes, that’s my hair.

What else?  Hmm…  I’ve uploaded Dragons’ Truth to Podiobooks.com twice now; I’m told it should go online Monday.

Oh, and I’ve been Plurking a lot lately.

But it is available in paperback, and as an audiobook on (MP3) CD.  And I got the packaging in today for the multi-disc audio CD sets.  Now I just have to wait on the new printer (which can print to MUCH smaller margins) so I can print the covers & inserts for those sets, and I’ll put them for sale, and this whole video will be true.

And yes, I’ll probably embed it again when everything in it is true.  I’m sortof just testing YouTube and my ability to make and post videos, right now.  This is my first attempt.  Yes, I looped the audio.  Yes, I know it’s a bit off.  I’m sorry.  Kill me.  I can’t afford a shotgun mic or lapel mic right now, and haven’t worked out a setup for my condenser mic that I feel safe with yet, and which looks okay on video.  I suppose the alternative is lip-syncing to pre-recorded audio, but … that’s a bit weird, too.  What do you think?

• Shave
• Make breakfast
• Record Dragons’ Truth Promos:
• – 30sec audio promo (35 seconds)
• Cancelled: – 30sec video promo
• – 60sec audio promo, incl. Ep.1&2 teaser
• Added: – 60sec video promo (I’m still finishing up onthis, but it’s recorded)
• – 60sec video promo, incl. Ep.1&2 teaser
• – 60sec audio promo for Ep.3
• – 60sec video promo for Ep.3
• – Video reading from Ch.1 (<5mins)
• Check on ASU re-admission/FAFSA (FAFSA received, transcript not yet, check later in week)
• Look at Podiobooks.com submission guidelines
• Upload basic audio promos & new outro to Podiobooks Mentorship forum
• Fold clean handkerchiefs
• Put together tithe ($5 short – get more cash before next Sunday!)
• Pay April taxes (business) (State paid – need to take $1.34 downtown for City Tax, because they don’t allow online payments yet.)
• Print First Friday balance sheet
• Do necessary filing (piles of stuff on desk)
• Recycle old Canon printer
• Look up how-to re: Bookkeeping, online
• Write followup letter for 4 First Friday contacts –  mail paper letters, if possible
• End of day: Shower

NOTE: Most of these are small, fast things.  There’s no real reason I can’t accomplish everything here in 1 day.

Oh, and I’ll come back through and strikethrough items I’ve completed, periodically through the day.  Too bad making this post wasn’t on here.

First: The Dragons’ Truth Audiobook.

I’m as satisfied with the recording as I’m going to be without doing a complete re-record from scratch, and after spending the last month recording, editing, and going over and over and over Dragons’ Truth I’ve remembered why it’s my least favorite of my novels, and have no interest in repeating the entire process immediately.  Maybe next year, or perhaps later this year, if I write a sequel (or the prequel I recently thought of and which -I believe- would make a much better book, all around), I’ll record both of them at the same time for a re-release and “box set” containing the pair.  Bleh, who knows?  Anyway, the recording is done, the mixing is done, I’ve got the Podiobook-compatible files ready and broken into eight episodes ranging from about 28min to 46min in length (avg. ~35min, if I recall correctly), I’ve got CD Master disc images of the MP3 CD and the 4-disc Audio CD versions created and ready to burn.  I’ve received the packaging for the MP3 CDs, designed it all, inside and out, and even have the first two copies burned, assembled, and shrink-wrapped. (Yay, shrink-wrap!  Very nice end-product!)  I forgot to take a bunch of photos of it being assembled to post – I’ll remember to photograph everything when I put together the first of the Audio CD packages, and do a couple more MP3 CD packages at the same time.  The packaging I chose for the multi-disc Audio CD sets will arrive Monday (UPS-willing), and I’ve begun working on the cover for that as well (which is a headache, btw, and I’m not sure my printer is up to the task.  If I forget, remind me to try: Print from two sides, 50% opacity on overlapping center, scream and cry when alignment is inevitably off), so with any luck, those will be good to go on Monday as well.  ((ooh, I forgot to buy more labels for those.  Sigh.  Add that to shopping list.))

Erk.  I just spent two hours (since the last paragraph) adding the MP3 Audiobook to modernevil.com (and updating the styling a bit).  You can now order the MP3 Audiobook.  I will add the link for ordering the audio CD version as soon as I have a copy in hand that I consider salable.  I’ve priced both the MP3 CD version and the AudioCD version a little lower than I probably ought to have, but since there’s no sales through standard retail channels (I don’t have & can’t afford mass production, warehousing, distribution, et cetera) for the audiobooks -which is to say that I’m manually making them with my own two hands and then shipping them out- I don’t have to worry too much about making sure I still get a profit after retail takes 50%+ like I do with my paperbacks; I’m the sole retailer.

The Dragons’ Truth Paperback is $12.99.

The Dragons’ Truth Audiobook on 1 MP3 CD is $12.99.

The Dragons’ Truth Audiobook on 4 Audio CDs will probably be $25.99.

If I offered a version that contained the paperback and all 5 discs for $44.99, would anyone buy it?

–Oh, and since I’ve passed 1:30AM now, I’m not going to do the other posts tonight.  At least one of them requires more Photoshop work.  I’ve made a list of them, and I’ll post more tomorrow.  LJ people who notice this post: I’ll cross-post tomorrow, too.  Goodnight!