Publishing Virtual Danger

Well, the fundraiser for Virtual Danger is over, now, and it was a stressful yet resounding success. I mentioned it here when the fundraiser began, I think. Stressful in large part because it went right up to the last day looking like it wouldn’t even come close to the goal, even while the costs of the project continued to increase. My initial $300 goal was based on just the cost of setting up and printing Virtual Danger, but then I ordered DNGR T-Shirts for my wife and I to wear at Phoenix Comicon (and otherwise), which cost me about $60, and I ordered a bunch of DNGR business cards to hand out to people, which linked back to http://modernevil.com/DNGR/, which explains a bit about who/what DNGR is, links to the book, and lists & encourages derivative works (currently just the one song, but I’m hoping it’ll be more before PHXCC’13)—cards to give out myself, but also to give out to other people who bought the shirts (With an extra push the day after the fundraiser ended, based on a great/surprise Zazzle coupon code, there will soon be 6 people with DNGR T-Shirts in their wardrobes.) or otherwise might want to spread the word about DNGR.

I ran all the numbers today (okay, this is pen-and-paper rough math stuff; I won’t have all the real numbers until the end of the month) and it looks like I got $506.76 (after cc/processing fees) from 7 contributors (the 8th contribution was for a different project; don’t ask, but thanks again, if you’re reading this!) who paid for 8 copies of the eBook, 6 copies of the signed paperback, 2 DNGR T-Shirts (the other two were sold at cost, after the fundraiser, and are not included in these numbers), 1 copy of the Virtual Danger audiobook on MP3 CD, and 1 new work of art. After paying for setup of the paperback, printing 50 copies, getting the shirts made, the cards ordered, and paying to have the paperback listed in bookstore databases (i.e.: getting it on Amazon, et cetera), plus the cost of producing the MP3 CD, the (estimated) raw materials for the painting, and the cost of the ISBNs I’ve assigned to the eBook & paperback, the Virtual Danger fundraiser looks to have come out ~$37 in the black.

This is a very good thing, even if it is a little close. This means that any and all money I earn from selling the remaining 43 copies (6 for backers, 1 for Library of Congress) is (effectively) pure profit. I’ve listed the book at $12.99 for bookstores, but since the cost of this set is already paid, I’m planning on charging $10 for direct sales (same as the fundraiser; $5 for the eBook, $10 more to add the signed paperback)—for example, at PHXCC’13. Same for eBooks and audiobooks; all the revenue which makes it to me will be profit. Profit is good, but from my perspective it feels a lot better to know that even if this book completely fails to find readers, even if not a single other copy sells, it hasn’t cost me anything (financially). It isn’t a loss. I have books which are still at a lossVirtual Danger is not one of them, and this is a very, very good thing.

((As an aside, there was a small problem with one of the files I uploaded to LSI, and I had to re-submit it. Something I’ve never had to do before, they wanted me to “flatten” the image before saving to PDF. No trouble, took but a minute, yet … they may charge me an extra $40 for re-submitting the file, and then Virtual Danger is … well, a bit in the red. Like, sell one more copy and we’re back in the black, red, but red nonetheless. It is not my current expectation to be assessed this fee, but even if I am, the book is still in good shape. I’m pretty sure I can swing one copy.))

Anyway, I sent the files to Lightning Source (LSI) on Sunday as planned, it got approved even earlier than expected (today, rather than tomorrow), and my order for 50 copies went through this afternoon. Hopefully it won’t take them too long to print them. Could be anywhere from one day to one week, in my experience. Then there’s waiting a week for UPS Ground shipping. And then, the exciting moment when the book is in my hands for the first time, in print. Still a nice feeling, that. Anyway, that means they’ll be here some time between the 15th and the 21st of this month, which is cutting it a little close, since I’ll be “loading in” for PHXCC at the convention center on the 22nd, and the convention is open to the public on the 23rd. I love it when a plan comes together. I also love that I’ve got enough experience with this whole process to be able to schedule things so closely without real fear of random errors; I know how long each step takes, and I know how to do my work to get excellent and timely results.

On the “every copy sold is profit” note, if Virtual Danger does do well, it should mean I won’t have to run a fundraiser for my next book. In fact, if I hadn’t put all our money (including all the money Modern Evil Press earned from sales of Never Let the Right One Go last year) into buying and furnishing this house, I wouldn’t have had to run a fundraiser this time, either. There was plenty of profit from sales of the limited edition hardcover book to cover publishing one or two new paperbacks (or part of a computer upgrade), and if/when we can afford to pay my business back, it ought to be in the black for quite a while.

Some of that depends on how PHXCC’13 goes, of course. Pretending that they’ll keep prices the same for another year, it’ll cost me another ~$250 to have a Small Press table again, next year. If I don’t earn at least that much revenue at con, I certainly won’t consider returning, and if I just barely earn that much, I probably won’t consider returning. Half (or more) of my books aren’t at a point of “pure profit”, yet, so sales of things like, say, my poetry books, effectively count as $0 toward paying for the table. Most of my other books are priced between $8 and $15, but only represent $2-$4 profit applicable toward table fees. Selling the last 6 remaining copies of Never Let the Right One Go at full price covers most of it (and is effectively ‘pure’ profit), but the first 8+ Untrue Trilogies I sell contribute almost nothing. So there’s always math to do.

Importantly, I currently have no idea what I’m going to be doing over the next year, or whether it’ll be something that could even be sold at PHXCC’14. If I spend the next year crafting video games, or an interactive novel, or just working on my art, I might not have any new physical product to offer. If I happen to write another book or two, great, that’s easy. If I actually follow through on on the the board game ideas I’ve been rolling around, that might be very popular at Comicon (but represents a massive change in skill sets, manufacturing and distribution partners, and scale of capital outlay), and could become my best (or worst) year yet. Right now, I have no firm idea where I’ll be (creatively) a year from now, so it’s hard to say whether paying for a booth next year is a particularly good idea. Worst case would be showing up with the same exact inventory as I leave con with this year, and hoping to find enough new readers/buyers to make it worth my while, I suppose.

Coming back to the subject of Virtual Danger and profitability, I’m saying that, while it’s nice to think that 43 copies of the paperback will sell at $10 each and earn me $430 to put toward another book, the reality is that I have other overhead costs to cover. Not including Comicon, I have hundreds of dollars a year of overhead (reduced as much as possible, already) above and beyond the costs of publishing new books; web hosting, business licenses, office supplies, et cetera. Some of the $430 would have to go toward re-ordering Virtual Danger, as well, same as I just re-ordered Cheating, Death. Part of it would almost certainly go toward another Comicon table. …and this is why I need to do fundraisers. This, and the fact that my average book seems to sell fewer than a dozen copies in its first year (and fewer thereafter), so it’s more likely that Virtual Danger will earn $100 or $200 than the $430 or $1k needed to think about paying for the next book without a fundraiser.

*sigh*

Anyway, it’s still exciting to have a new book coming out, and doubly so to have it be coming out already profitable. Thanks to all the people who supported the project financially, and everyone else who has offered their help along the way. Most of this wouldn’t be possible without the lot of you.

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Most of this, I do not actually enjoy

I keep getting super-wordy in places I’m only supposed to by succinct. For example, I just wrote the following on a Facebook status update, stopping myself as I began to write more:

90 minutes ago I came in here with the intention of recording a chapter or two of the new audiobook, but instead I spent all that time making ever more adjustments to my setup, trying to get the sound to sound “better” … and now I’m back to the point where I can’t hear a difference between one file and another (even though I know my mixer’s settings are all quite different). I give up (again) for now, but next time, I’m just going to record the next chapter with the settings I’m leaving it on now, rather than trying to be sure everything is “right” before starting.

I don’t think I actually like the nuts and bolts of recording the audiobook, and only the most perfectionist part of me gets anything out of editing it. What I like most is having created the audiobook, and next-most having had control over the performance/reading, followed closely by having other people enjoy listening to it. Actually *doing* the reading is tedious, second only in the process to editing it, and by the time I’m through with the audiobook I generally loathe the whole thing, if only for the massive repetition. I wouldn’t want to put out a book without both the text and the audio versions, but I don’t think I’ll ever think of myself as a “podcaster”—my only interest in podcasting is as a medium to disseminate my audiobooks.

What I was going to continue from there was: I suppose it’s similar to writing, in many ways. There are large parts of the process, even some of the actual writing, of which I am not fond.

Certainly 99% or more of the business side of writing and publishing my own work is not enjoyed; not intrinsically. While I appreciate having had the authority over every aspect of publishing a book, from conception through marketing, actually making those decisions is not really something I think I would do for someone else, or for some corporation; I wouldn’t want a job running a major publishing company, or a job as an editor (at any level) of someone else’s publishing company. What I like about it (and why I’m accepting submissions, both for complete books and now for short works for a periodical anthology) is being able to publish the things I want in the way I want on the schedule I want, without having to answer to someone (or something) else (see also: “the market”). What I don’t particularly enjoy about it is actually doing it. (What I dislike about it is having to try to make money doing it.)

As I’ve posted about before, thinking about and researching the “right” ways to write are … agonizing. Terrible. Reading writing advice, especially when it is couched as “rules”, can devastate me. Trying to outline according to someone else’s idea of “what works”, and trying to write according to the accepted formulae of popular fiction, has been literally painful.

Getting the initial ideas for stories, watching them coalesce inside my mind and/or on the page, is amazing. I don’t know whether I’ll ever get tired of getting new ideas. I have significantly more ideas than I have time/energy/motivation to implement them; I have little books filled with hand-written notes about all these beautiful little ideas I get for new stories to tell. Flashes of inspiration rock. Sometimes they’re sufficient to just start working on the story, which is great, and other times I need to research.

Depending on what I’m researching, research can become a painful cycle where the more I learn the more I realize I need to learn and the further away or more impossible the actual beginning of writing the book seems to become. If what I want to do is write a story, but what I think I need to do is ever-more research, it feels as though I were a terrible procrastinator, doing something unpleasant to put off something pleasant. Or with the sort of mainstream/genre research I did from 2009-2012, it can just mean month after month (after month) of reading books I don’t enjoy (or dislike, or loathe, or even hate), day in and day out, trying to steep myself in what “the market” and/or the critics declared successful, committing suicide by popular fiction.

Writing, itself, is frequently … well, awesome. Amazing. A real high. An adventure. A joy. If getting the ideas for stories is amazing, actually putting them on the page is doubly so.

Not always. Not by any means always. But mostly for normal sorts of reasons: Sometimes when I want to write I don’t have time (or space), and that can be frustrating. Sometimes when I set aside specific time (and especially frustrating when I’ve travelled to a specific place) to write I have trouble actually writing; I lose focus, or I get stuck because I haven’t sufficiently researched or planned first (or I’ve planned too much and can’t get myself to come up with any flesh for the too-detailed skeleton I’ve built), or I get sleepy at an inopportune time… Sometimes my stories self-destruct, or the characters fight against my plans for them at every turn. Sometimes getting the words out feels like pulling teeth. I think the worst is when I realize that I’m writing a story I don’t want to be writing. Like noticing halfway through Virtual Danger that it was part of a multi-year project to try to re-write Dragons’ Truth, but that I didn’t want to re-write Dragons’ Truth, really, or to write a mainstream/popular YA Adventure book at all, and that the whole thing had been part of a massive waste of time—and then there’s the idea that the only way to redeem some of that time from being a total waste is to actually finish at least the half-written book, which makes it awful to be writing the book and awful to not be writing it, too.

Most of what seems to make writing feel terrible is outside pressure. Other people’s deadlines. Other people’s “rules” and formulae for what to write and how to write it. Other people’s expectations for stories, characters, tone, content, et cetera. Most of what seems to make writing feel amazing is when there’s no meaningful outside pressure, just a story within me telling me it needs to be told, and the opportunity and ability to tell that story the best I can. I particularly enjoy being surprised by watching a story unfold beneath my fingertips, so even having much of an outline can feel like too much outside pressure.

Then there’s editing. Here’s what I like about editing: Reading my stories, and enjoying them. Here’s the biggest things I dislike about editing: Not being perfect; catching mistakes after I’d already thought I’d caught them all, especially after several passes and/or the book being in print. Except for that first pass at reading it after some time away, where reading the book itself is a joy, editing is really just drudge work, and I’m apathetic about it. I don’t mind it, though I wish I could be better at it. Mostly it’s time consuming. I like the result (a cleaner, if not perfect, story), but the work does little/nothing for me.

I like making decisions about the interior design of the book, but am not thrilled by actually implementing them. I don’t like making decisions about the cover image on a book (mostly because I hate Marketing and trying to think like someone in Marketing; when I just design a cover I like & think represents the book without worrying about what other books look like, that part is fine) but I do generally enjoy actually creating the artwork and doing the layout of a cover. There is nothing I enjoy about writing marketing copy, book descriptions, or any of what it takes to get a book reviewed (whether that means “read at all by Beta Readers” or actually “reviewed by book reviewers”). It’s easier than it once was, but the hoop-jumping required to sell/list my book through all the various eBook, audiobook, and paper-book outlets is frustrating and/or boring bureaucratic nonsense. I like having my books read by other people; I like that part a lot.

And there’s 1.4k words telling you what I’ve known most of my life: If I were going to be an author, I should be the mythical sort of author who only writes. The sort who writes their stories down, sends them off to a publisher who handles the rest, and gets paid for it—then begins writing the next story. Most of the rest of this business is, at the least, mind-numbingly dull and unfortunately-often proves to be awful, horrible, painful, and suicide-attempt-inducing.

Unfortunately, there’s another important aspect on the road to reaching that mythical point of becoming an author who is able simply to author books, and it is something I have even more trouble with than any of the things I do as a small press publisher: Submitting my work. Querying agents, submitting short fiction to anyplace that’ll take submissions, writing articles for magazines, sending off manuscripts to be lost in slush piles. Being judged. Being rejected. Worse than a one-star review (most traditionally-published books get their share of one-star reviews) is being rejected by publishers (almost no traditionally-published books were wholly rejected by publishers). Worse than being rejected by publishers is waiting. Waiting to hear back from agents. Waiting for agents to hear back from publishers. Waiting to hear back from publishers, magazines, anthologies, and journals. Weeks, months, years. Even with acceptance and a publishing contract, waiting months or years before the book (finished, edited, nearly publishable before you ever submitted it, or it wouldn’t have survived the submissions process) hits store shelves. Waiting half a year or more to see whether the book did well enough to actually earn any royalties; to learn whether you’ll ever be able to get a book published under your real name again, since one bad book on your name kills your chances in the submissions process in the future.

I’m well aware I’m not writing stories like anything else out there. I’m not writing anything even close to popular, commercial fiction—not even when I spend years of my life, killing myself, trying to. Plus there’s the low self-esteem. The fear of rejection. The paranoia that “I’m not good enough.” The idea that the work isn’t good enough.

I’ve never submitted anything I’ve written, anywhere. Okay, that’s not entirely true anymore. Last Fall I wrote a short interactive story specifically to submit to the Future Voices contest, and my story was selected. For the first 34 years of my life, I never submitted anything, anywhere. (Once, in high school, an essay I wrote was submitted by my teacher to a contest and won “Honorable Mention” and got published with the winners; that’s the only other thing of mine which has been submitted anywhere.) No query letters, no contests, no stories or books sent to publishers. They say “you can’t win if you don’t play”, and my common-sense response has always been “you can’t lose if you don’t play, either.”

Have I lost by having to do all the parts of publishing I don’t actually enjoy? Perhaps.

But after 2007, after I had a couple books on the market, through normal channels, where anyone with a Bookscan account could look up my name and see what my sales numbers were(n’t), I’ve known I’ll never be able to get a traditional publishing deal until my success at self-publishing exceeds the best deal I’m likely to be offered. So this is where I am. Most of this, I don’t actually enjoy. Theoretically, whether through time travel or sudden and unexpected financial success, there is a mythical sort of author life I might gain access to, where I only need do the parts I enjoy… but for now … This is my life.

I want to have written the books, I want to have recorded the audiobooks, and there’s no real alternative but to do all the rest. The ends justify the means. For now. Maybe someday I’ll give up on the whole endeavor, decide the result is no longer worth the effort, and you’ll never hear from me again.

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New novel, new fundraiser: Virtual Danger

First, I want to start with an: Oops! Apparently the process of buying, moving into, and settling into a new home is … all-consuming. It consumed all our money, all our time, and all my attention last month. In fact, March 2013 is now one of only two months since March 2001 (when I actually started this blog) where I didn’t create at least one post here. Oops. Sorry.

Second: Hey! We bought a house! I’m now a homeowner! Mandy and I found a nice place to live in downtown Phoenix, within walking distance of downtown and the arts district. It has room for us to dedicate two entire rooms to my creative endeavors (one is to be a dedicated art studio, the other an office and writing space) and still have plenty of other space for the rest of our life & stuff. (Oh. My. Word… We own so much stuff!) As I posted before, this entirely changes our financial situation re: debt, but not in too terrible a way. We can still afford everything which was in our budget before the move, but we have a lot “more debt” and we can’t pay our highest-interest debts off as quickly as we were doing before. I’ll make an update on that, soon-ish. Maybe I’ll also put together a photos post, so you can see what we just spent $100k on. Probably in early May.

Virtual Danger, a novel in The Death Noodle Glitterfairy Robot SagaFinally, the main subject of this post: Virtual Danger, a novel in The Death Noodle Glitterfairy Robot SagaI’m doing a little fundraiser to try to cover the cost of its publication in advance. This is, in fact, directly related to item #2, above, where we bought a house on short notice and used all our money up; the profits I had from last year’s Never Let the Right One Go sales… well, I seem to have lent them to myself in order to make the down payment & get the house furnished. (I fully intend, and tracked, all the savings balances (tires, computer, business, et cetera) I was dipping into, so that we can get back to where we were a couple of months ago… eventually. Maybe by Christmas.) So I can sortof afford to get Virtual Danger published/printed so I can sell it at Phoenix Comicon, but we’re cutting pretty close to the bone, now, and if anything else needs work, or if something goes wrong, or needs repair, before I can get some of that savings built back up … putting $300 from my own pocket toward a book I’m not sure will make any money at PHXCC’13 is … scary. If I need to, I’ll do it, but it’s scary.

What would be less scary, which you can help with, is if enough people pre-ordered the book (in its various forms and formats) to cover part or all of those costs before I send the book to the printer. In order to have the books printed and delivered to me in time to sell at PHXCC’13, near the end of May, I have to place the order during the first week of May—the fundraiser’s deadline is Saturday, 5/4/2013 at 11:59pm MST, and if all goes well I’ll submit all the files to Lightning Source on Sunday, 5/5/2013 and they’ll start working on them first thing Monday morning. That gives me just over 3 weeks to raise $300. It’ll either be relatively easy or painfully, stressfully unsuccessful. Continue reading

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That was nice

Last night, on the spur of the moment, I wrote a short story. An interactive short story. I wasn’t thinking about marketability, writing formulae, or anything other than expressing the little idea I had. I suppose it was a bit like following a writing prompt (something I’ve never really tried, though I know other authors (especially of the “must write every day” sort) are quite fond of such exercises) in that I saw something in the world which prompted me, and spent the next four and a half hours writing out my interpretation and expression of the ideas it gave me. (Here’s the story.)

It was quite nice to write that way. To simply chase a random idea. To go from nothing to finished, published story in just a few hours. To be writing for a platform (inklewriter) which doesn’t currently/really offer much hope for “monetization” and thus be freed from any concerns beyond writing something fun; fun for me to write, hopefully fun to read… No stress, no expectations, no rules, and the only deadline was “this should already be done; the conversation it’s a response to is already over,” so I couldn’t put it off at all, only get right to work or watch it fade into total meaninglessness before it even existed. No chance to over-think it or second-guess myself, only to write, write, write. It was nice.

It would be pleasant to have more of my writing go like that, in future.

I think that’s closer to the sort of writing experience which led me to ever believe I might enjoy writing. At all. Let alone full time. It seemed like a good first step on the road back to being the sort of creative I want to be. Creating what seems fun or interesting at the time, rather than what I think other people want from me, or what might translate into profits down the road.

I’ve no idea what I’ll create next, right now, which seems just as it should be, and I sincerely hope it’s as pleasant an experience as this was.

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bleh. This is why I don’t look at my reviews very often.

It occurred to me that I hadn’t looked at the iTunes user reviews of my podcast novels in a while, so I popped into the iTunes store, searched my name, and started clicking through, title by title, so see if there were any new reviews. Mostly, no, but a couple of reviews for Sophia (none for Emily?). One five-star review posted last week, “This was a great vampire story…..got to learn how an adolescent would deal with vampirism.”, and there was another new-to-me review dated 11/21/2012:

“I unfortunately wrote the previous review after listening to only about one third of the story… oh my god, was I off base. I kept expecting something to happen… All I got was a sermon disguised as a story. If you’re interested in evangelization, this podcast is for you. The characters remain as 2 dimensional as they were in the beginning (a normal expectation in the first 3 to 6 episodes, not so by 27) and I was left feeling like I’d watched a 1970′s After School Special aimed at Christians (no slam on Christians). It was awkward and I often felt myself cringing in reaction to his dialogue and descriptions, knowing I’d written a somewhat favorable review for the story… yet I had to finish, and I’m glad I did. Why? Because the author goes on to explain in an end note that this was written in response to The Handmaid’s Tale by Margaret Atwood, which McClanahan describes as a heavy handed, over the top mess of a novel. I believe he even refers to Atwood’s writing as ‘ham-fisted.’ I was stunned. This cat is delusional. Sophia is the definition of a heavy handed, underwhelming mess. Total waste of time. I will never ever write a review until I am completely finished listening to the story… sorry the initial review was misleading.”

(Forgive any typos; iTunes wouldn’t let me copy/paste, so I’ve re-written the whole thing by hand. Assume any errors are my own.) Now, I never saw the initial review, so I don’t know what praise this person may have initially given Sophia… but this is the sort of feedback that makes it hard for me want to write, at all. Or to live, for that matter. Seeing a review like this actually makes me feel like I oughtn’t go on living. That the world would be a better place without me. That my best work isn’t good enough, and that I’m making the world a worse place by my existence, and by my contributions to the world.

“Total waste of time.” A year and a half of my life, a total waste of time. Heck, since this is some of my best writing to date, my whole life is apparently a total waste of time. If only any of my frequent suicide attempts across the 1990′s had been successful, this person wouldn’t have had to lose six hours and fifteen minutes of their own life listening to a free book they didn’t enjoy.

Well, if I put it that way, it seems a little out of proportion. I mean, what sort of failure am I if it takes me a year and a half to ruin just a few hours of someone else’s life? Surely I can do better. I mean, I could become one of those high-volume traders, right? Then by making bad bets on mortgage-backed securities I could ruin thousands of people’s lives and futures in a matter of seconds. Maybe contribute toward crashing the entire global economy. Continue reading

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